Jonathan Ive is the lead designer at apple and has been leading since 1996. He has been the 'driving force' behind the look and feel of all apple products since he has been working there. He has a doctor of the arts which he earned at Newcastle Polytechnic and has earned many awards in design such as one from London design museum.
Since 1996 apple have released many upgraded and totally new products and technologies into the market. Jonathan has been involved in all of these. From when he started the mac computer range has become more sleek and has changed with the times, which is also true to other products.
The iPad is the most recent design from apple, which has entered the market in a time where the need of portable computing is high. Apple's design of products often uses basic functions of makes vast improvements to the users experience. Due to technologies on the iPad and iPhone, most of apples users interactions are with the on screen user interface, which has means the look of the products is only touching the edge of the products design, which is key to be successful in modern design.
http://www.apple.com/uk/pr/bios/jonathan-ive.html
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