Saturday, 11 May 2013

Helvetica


Helvetica is a modern sans-serif typeface. Its first entrance to the world was in 1957 where the Haas Typefoundary's Eduard Hoffmann and Max Miedinger designed a typeface named Neue Haas Grotesk. 



Three years later in 1960 Linotype took shares in the typeface which allowed them to produce the letterforms at larger scale. However Linotype did not like the name that the designers had given it. Helvetia, was then suggested which was Latin for Switzerland but the design Hoffmann did not like the idea of it being named after a country. Thus changed it to a latin translation of the word 'Swiss' - Helvetica was born.

Helvetica has a very simple look, same stroke width and can be used for many things. Over the years, the Helvetica family has grown into a lot of different variations. However it has been criticised over recent years for being 'standard' due to it being overused.  

http://typophile.com/node/13514

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